Fresh Base

Born from experience running global advertising campaigns agency side, Fresh Base launched in 2018, and we’ve been collaborating with leading sports brands, agencies and talent to produce work that cuts through the noise ever since. Our background means we offer a 360 approach, which we tailor to meet your needs, and bring your ideas to life.

From working with major global brands & agencies on through the line campaigns, to introducing fresh talent and unlocking opportunities for new voices to be heard, we treat every project as a platform for our network of creatives to show off their talent and thrive.

Creatively led, solutions driven, whatever the brief, we’ll make it work, and we’ll make it bang. Always.


What we can do
for you
Our full service

  • Concepting
    Our network of creatives and agency experience means we can work directly with brands or agencies to answer your brief.
  • Creative Development
    From initial ideas to full campaigns, we are an extension of your team throughout creative dev.
  • Art Direction
    Ensuring you bring your vision to life with a stand out visual aesthetic.
  • Art Buying
    We have access to some of the best talent in the game across every creative discipline.
  • Casting
    With our partners Ballers Models and network of casting directors, we can bring in the supporting talent you need.
  • Locations
    Our experience shooting across the UK and Europe means we’ll find the perfect location for you.
  • Post Production
    Whether it’s stills or film, we have the talent to deliver the final touches and elevate your assets with everything from image retouching to editing, grading and sound mixing.
  • Production Services
    As well as offering full end to end production, we can also assemble teams to seamlessly bolt onto existing productions - as well as service international productions into the UK.


Your home for diverse and authentic sports talent. Rooted in the community, we have a large roster of sport and lifestyle models across the UK & in Spain.

Available for shoots and sports choreography we work closely with all our clients to cast the perfect models for every brief, ensuring the biggest brands keep their content engaging, powerful and authentic.

Discover the talent you need.

the industry

From opportunities to cut your teeth on live sets, to guidance and mentoring throughout your journey, creating more diverse pathways for talent to thrive is what we’re all about.

So if you are a young creative or interested in any area of production, and you like what you see, we, alongside our network of established collaborators and charity partners like ReachOut, The Colour Balance and Camilla Arthur Casting can help you to get the advice, knowledge and experience you need.

Get in touch at and let’s get to work.

LONDON: Yonder, 6 Hookers Road, London, E17 6DP

BARCELONA: Carrer de la Diputació, 185 3ª2º, Barcelona, Catalunya, 08011
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Get in touch

LONDON: Yonder, 6 Hookers Road, London, E17 6DP

BARCELONA: Carrer de la Diputació, 185 3ª2º, Barcelona, Catalunya, 08011

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