Fresh Base

National Football League
Creative production agency

Appointed in 2024 as the NFL’s retained creative production agency in the UK & Ireland, we serve as the league’s lead content partner across the region.

We oversee the full creative process, from concept development through to production and post-production — delivering content for key social platforms including Instagram and YouTube.

Working closely with the NFL’s UK and international marketing teams, we create both always-on and campaign-led content designed to increase audience engagement, support major moments in the sporting calendar, and grow the league’s presence among UK & Irish fans.

Projects include

  • London Games
  • Super Bowl
  • Schedule Announcements
  • Discovering Football
  • Dublin Game 2025
  • The International Dream
  • Creator Content
  • Partnership Activations
109%

Team announcement films 109% YOY increase in impressions

89%

London Games 89% YOY increase in impressions

Dublin Schedule 2025

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Full projects list

London Games

Lead content agency throughout the October London Games, including media days and live game day coverage

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Super Bowl

Planned and reactive content throughout Super Bowl week for the UK audience

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Schedule Announcements

Brand campaigns to announce UK fixtures in the NFL Season

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Discovering Football

The first ever collaboration between the NFL and The Premier League

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Dublin Game 2025

Lead content agency for the first regular season NFL game held in Ireland

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The International Dream

Shining a spotlight on College Football and the journey to the NFL

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Creator Content

Maximising Creator attendance at key moments including Season Kick Off, London Games and Super Bowl

Partnership Activations

Content series for key brand partners including Samsung, Visit Las Vegas and Marriott

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